A new breed of open access college textbooks has been attracting attention. BookBoon.com has taken the e-commerce idea of advertiser supported content and applied it to college textbooks. Over 800 textbooks are made available for free to students by using discreet ads bought by employers who might be interested in recruiting the students after graduation. The ads are targeted towards specific students, meaning if a student is studying engineering, they will see potential future employers telling them about engineering career opportunities for when they graduate.

The textbooks offered by BookBoon are authored by specialists and college professors from around the world and they cover the fields of engineering, business and information technology. In the last year, 11 million people have downloaded books from BookBoon and the company expects the number to triple this year.

If you would like to read more about BookBoon, you can read the full article:
http://www.educationnews.org/higher-education/bookboon-com-brings-internet-business-idea-to-textbooks/

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