Tuition, housing, transportation. These are the costs families immediately consider when they send a student off to college. The cost of textbooks, too often, is an expensive afterthought. But freshmen entering Ohio’s University of Dayton in 2012 can receive four years of free textbooks. According to an article in the Chronicle of Higher Education (http://chronicle.com/blogs/headcount/u-of-dayton-adds-free-textbooks-to-the-admissions-equation/28539) all students need to do is visit the campus before March 1 and fill out the Federal Student Aid application (FAFSA). Students who do so will receive up to $500 per semester in free textbooks from the college bookstore. Dayton officials describe the offer as a way of encouraging prospective students to visit, and to encourage families to complete the FAFSA, a lengthy, tedious task. The university’s vice president for enrollment management, Sundar Kumarasamy, expects about 75% of the incoming class to receive the grants. This will cost the university about $1.5 million annually.